Beach Arcade rebrands as Zelky’s, opens donut shop on Rehoboth Boardwalk
Beach Arcade, the family-owned and family-friendly arcade company with three locations on the Rehoboth Beach Boardwalk, recently announced its new name and branding under the name of Zelky’s.
Zelky was part of a long nickname given to founder Chuck Weiner as a child, and company leaders saw it as a fitting, fun name to go with the new face of the arcades. “Say it out loud – you just have to smile after you say it,” said Matt Weiner, Zelky’s general manager.
With the name change came a new logo, a new website at www.zelkys.com, defined company core values and a new donut shop called Zelky’s Donut Rings, the fourth installment of four facilities on the Boardwalk under the new Zelky’s brand. The arcades and donut shop are open seven days a week in season. Zelky’s new core values are attentiveness, integrity, a 110 percent mentality, Zelky’s extended family tree and pure fun.
“We’re looking to transform the way families and friends make memories,” said Solomon Hanes, Zelky’s director of marketing. “Families from around the world plan their trips around us, and we love that. We’re only planning to move forward! I’m excited to keep making sure we go above and beyond to help our guests have the times of their lives with those they love.”
Zelky’s Donut Rings has sold over 50,000 #zelkysdonuts since opening July 30 this year. As a side to the cinnamon sugar donuts, Zelky’s Donut Rings also offers two different dipping sauces made in-house that are mixed daily: a decadent chocolate sauce and the signature pink Zelky’s Sauce, made with a special vanilla and cinnamon mix. Both have been huge hits for Rehoboth Beach goers since opening day. “People are just eating them up,” said Weiner.
In an effort to encourage visitors to reduce waste and keep the beach clean, Zelky’s takes pride in refilling any cup customers bring in, with Coca-Cola products, up to 32 ounces, for just $1. “It’s one of the best deals around, and we’re happy to encourage any movement we can to keep our environment clean,” said Hanes.
Zelky’s three family-owned and family-friendly arcades are all within walking distance of each other on the Rehoboth Beach Boardwalk. Through customer service excellence, cutting-edge games, and top-of-the-line prizes, its team strives to go above and beyond all expectations to deliver memorable experiences and genuine, uninterrupted fun for everyone.
For more information, go to www.zelkys.com.
