Berkshire Hathaway announces 'Good to Know' ad campaign

Berkshire Hathaway HomeServices, part of the HSF Affiliates LLC family of real estate brokerage franchise networks, and Gallo Realty have launched a new national advertising campaign to increase brand awareness and demonstrate agents’ expertise through the real estate process.

The multimedia campaign, produced by BBDO Minneapolis, positions Berkshire Hathaway HomeServices as a brand that’s “good to know” when selling or buying homes. It features a poignant television spot that captures the emotional gamut of the home-sale process. The spot titled “calls,” includes vignettes of home sellers who get the call from their Berkshire Hathaway HomeServices agents with the news their homes have sold.

“You immediately sense clients’ relief, excitement and elation as they receive and share the good news with loved ones,” said Gino Blefari, CEO of HSF Affiliates. “Our message captures the honesty of the selling process and demonstrates the true value of our knowledgeable agents.”

The campaign casts a diverse set of home sellers to ensure the commercial reflected real-life experiences and emotions, including a single mother, emptynesters and same-sex partners. “We celebrate the diversity of our clients,” said Kerry Donovan, Berkshire Hathaway HomeServices vice president for marketing. “Berkshire Hathaway HomeServices is in business to help everyone with their real estate goals and dreams.”

The campaign launched March 16 with 30- and 15-second spots airing on HGTV, along with print and digital segments in industry trade publications. As part of the campaign, Berkshire Hathaway HomeServices will sponsor HGTV’s popular show "Fixer Upper" featuring remodeling and design pros Chip and Joanna Gaines, and will launch the Berkshire Hathaway HomeServices $50,000 Sweepstakes in conjunction with the show.

From March 30 through mid-June, viewers simply register at www.50kFixUp.com for a chance to win $50,000 toward a home improvement or renovation project. The prize will include a design consultation with the Gaineses.

“We’d love to see the Berkshire Hathaway HomeServices $50,000 Sweepstakes winner come from Sussex County," said Andrew Ratner, vice president/broker of BHHS Gallo Realty. "We urge our clients and local residents to log on to www.50kFixUp.com and register.”

The sweepstakes offer ends Monday, June 15. Finally, the Gaineses will appear in specially produced short videos featuring design and renovation tips to maximize home-sale potential. Those tips will appear on HGTV and related digital properties.

“We’re excited to be featured on HGTV and work with Chip and Joanna Gaines,” said Donovan. “HGTV is incredibly popular among our key demographics, and Chip and Joanna have one of the hottest shows on the network. We anticipate another big step this year for Berkshire Hathaway HomeServices’ brand awareness.” For more information go to www.GoToGallo.com.