Blooming Boutique celebrates 17 years in business

Blooming Boutique is celebrating its 17-year anniversary in business this month.

Owner Michiko Seto said she has had a wonderful time growing the business and interacting with amazing customers over these past 17 years.

This is a big milestone, so the store will be celebrating all month long with a spin-the-wheel-and-win opportunity for any $50 purchase during the month. Each Saturday during the month will also feature a complimentary cocktail, as Blooming Boutique has become famous for over the years.

All month long, anniversary specials will be running including 20% off bathing suits, Southwind Apparel, Southern Lady, Ruby Road and more.

Throughout the years, Seto has opened locations in many Southern Delaware towns including Milford, Rehoboth Beach, Bethany and most recently, Long Neck. Currently, Blooming Boutique has four locations, two in Lewes, one in Long Neck and one in Milford. Blooming Boutique carries a full range of women’s clothing for all ages and sizes from petite to 3XL, with a focus on resort wear year-round. New lines to the store like LuluB and Judy Blue Jeans have quickly become customer favorites.

A rewards program allows members to earn 5% back on all purchases. Hundreds of thousands of dollars in gift certificates have been issued to customers as part of this program since it started in 2014. Rewards cards are kept in-store and track purchases over six visits, at which time customers receive a gift certificate for 5% of what was spent to apply toward a future purchase.

Blooming Boutique recently started its live Facebook shows again, airing at 8:30 a.m. Fun prizes will be given out during the shows daily and there’s a chance to win a $250 gift certificate simply for downloading the Blooming Boutique App, which is available for Apple or Android.

Blooming Boutique is located at 107 Second St. in Lewes and is open year-round, seven days a week. For more information, call 302-644-4052 or find Blooming Boutique on Facebook.