Delaware Division of Small Business unveils new logo

The Delaware Division of Small Business recently unveiled its new logo design.

The refreshed visual identity represents a unified and energized division committed to serving entrepreneurs, businesses and communities across the First State.

The new design features three interlocking circles, symbolizing the strong connection and collaboration among the Delaware Division of Small Business, Tourism Office and Office of Supplier Diversity, the three vital departments overseen by DSB. The interconnected circles underscore the seamless support these entities provide to businesses of all sizes and backgrounds, from startups and suppliers to travel and tourism partners.

“This new logo reflects a fresh approach to the Division of Small Business. It symbolizes who we are today: a modern, cohesive and collaborative division that is evolving to meet the needs of Delaware’s diverse business community,” said CJ Bell, DSB director. “The interconnected design highlights our commitment to working across programs and partners to strengthen our state’s economy.”

The logo’s vibrant color palette, featuring shades of blue and green, represents growth, trust, innovation and sustainability. It visually reinforces the division’s forward-facing approach to supporting economic development and empowering business success statewide.

With this new identity, DSB signals a fresh chapter while reaffirming its mission to help businesses start, grow and thrive in Delaware. 

To learn more, go to business.delaware.gov.