United Way of Delaware and Spur Impact Association are partnering to broaden the reach and impact of United Way’s Do More 24 Delaware initiative, a 24-hour statewide day of giving aimed at helping participating nonprofits generate unrestricted operating funds.
The online fundraising blitz runs Thursday-Friday, March 5-6.
The two agencies will jointly promote Do More 24 Delaware, and participating nonprofits will create customized pages on SI’s Delaware Gives online platform. This makes it easy for nonprofits to engage potential donors in all age groups and demographics, including millennials and young professionals, and to solicit and collect donations. In addition to what they raise from their supporter and peer-to-peer networks, participating nonprofits are eligible for incentive funds provided by foundation and corporate donors, bonus stretch pool funds and other cash incentives.
United Way of Delaware President and CEO Michelle A. Taylor said, “The bottom line is this: we believe this new approach to Do More 24 Delaware will grow our audience, our response rate and our results. The nature of philanthropy has changed significantly over the last several years. While workplace campaigns remain an important part of United Way’s strategy, this new partnership improves our capacity to connect directly with donors and potential donors outside the workplace. We have significantly improved our access to a wider audience, especially millennials and young professionals, which is an audience that can be difficult to reach at the workplace level.”
Taylor also noted that many corporate donors place restrictions on the use of their gifts to nonprofits, and Do More 24 Delaware is one way to generate support that can be used for general operating purposes.
Spur Impact Executive Director Charlie Vincent said he is excited about partnering with United Way of Delaware to rally Delawareans around a large-scale philanthropic event. “Thousands of professionals live and work in Delaware and are looking for ways to get involved and make an impact in their community, often through nonprofit service. We see Do More 24 Delaware as a great opportunity to activate philanthropy among the next generation of donors and to provide the nonprofits serving Delaware with an easy and meaningful way to showcase their mission and raise real dollars in the process,” he said.
Delaware is home to hundreds of unique, integral and lifesaving nonprofits, all of which are impacting Delawareans whether they realize it or not. All of them need more individuals, young and seasoned, to support their mission, join their boards, and raise their profile among the community.