Hook PR & Marketing has hired Brooke Miles as director of strategy and messaging as it launches Hook Strategic, a new venture focused on supporting service-based businesses.

Miles will lead messaging and strategy work for both Hook Strategic and Hook PR & Marketing.

She brings 15 years of business-to-business marketing experience serving both nonprofit and for-profit organizations, including extensive work with professional service firms.

The launch of Hook Strategic comes as Hook PR & Marketing prepares to celebrate 20 years in business in 2027. The new venture was created to bring a more human-centered, strategy-first approach to marketing for service-based businesses. In addition to client services, Hook Strategic plans to offer online workshops and other educational opportunities to help small business owners navigate a fast-changing marketing landscape.

“We created Hook Strategic because we saw a real need for marketing that starts with strategy, not scattered tactics,” said Patricia V. Rivera, founder and CEO. “Brooke has spent years working with these clients, and that experience makes her a strong fit for this launch. She also brings the kind of strategic perspective that will strengthen our work with nonprofit clients through Hook PR.”

Miles said she was drawn to Hook’s thoughtful approach and the opportunity to support both service-based businesses and nonprofit organizations through stronger messaging and strategy. In addition to messaging and strategy work, Hook Strategic will offer website strategy and development, and ongoing fractional CMO support.