Like many small businesses trying to survive the financial strain brought on by COVID-19, photographer Jacqueline Wilson has pivoted away from a business model that seemed like a good idea just 12 short months ago.
Wilson opened Jacqueline MC Photography on Lake Avenue in Rehoboth Beach in early 2020. A few months later, the world was upended by COVID-19. For Wilson, it meant most of her customers weren’t interested in studio photography. With that in mind, Wilson has recently closed the doors to her Lake Avenue studio; instead, she is partnering with the nearby Bellmoor Inn and Spa for customers who would like the studio experience.
“I’m not closing, I’m just making the best of a situation. I wanted to still offer studio shots for those who request it because I do love it, but at the same time it seems wasteful to have a studio that doesn’t get used for much during these times,” said Wilson, in an email. “I’ve realized that over this past year most people want outside shots. Which, honestly, I love anyway but stinks for studio shots.”
To view examples of Wilson’s work or for more information on Jacqueline MC Photography, go to jacquelinemcphotography.com. To contact Wilson directly, email email@example.com or call 302-278-6640.