Jacqueline MC Photography changes game plan

Owner closes Lake Avenue studio, partners with Rehoboth’s Bellmoor Inn
January 7, 2021

Story Location:
Bellmoor Inn and Spa
6 Christian Street
Rehoboth Beach  Delaware  19971
United States

Like many small businesses trying to survive the financial strain brought on by COVID-19, photographer Jacqueline Wilson has pivoted away from a business model that seemed like a good idea just 12 short months ago.

Wilson opened Jacqueline MC Photography on Lake Avenue in Rehoboth Beach in early 2020. A few months later, the world was upended by COVID-19. For Wilson, it meant most of her customers weren’t interested in studio photography. With that in mind, Wilson has recently closed the doors to her Lake Avenue studio; instead, she is partnering with the nearby Bellmoor Inn and Spa for customers who would like the studio experience.

“I’m not closing, I’m just making the best of a situation. I wanted to still offer studio shots for those who request it because I do love it, but at the same time it seems wasteful to have a studio that doesn’t get used for much during these times,” said Wilson, in an email. “I’ve realized that over this past year most people want outside shots. Which, honestly, I love anyway but stinks for studio shots.”

To view examples of Wilson’s work or for more information on Jacqueline MC Photography, go to To contact Wilson directly, email or call 302-278-6640.

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