National mortgage lender New Penn Financial announced Jan. 7 the company will be rebranded as NewRez. New Penn was acquired by New Residential Investment Corp. in July.
In a Jan. 7 press release, the NewRez name and the decision to rebrand reflect New Penn’s close alignment with its parent company, as well as the combined organization’s commitment to bringing value to its customer relationships and strategic partnerships.
“This rebranding marks the completion of our transition into the New Residential family and the beginning of a bright new chapter for our entire organization,” said Kevin Harrigan, president and chief executive officer of New Penn, in a prepared statement.
Harrigan said the launch of the new name and the unveiling of the NewRez brand is a perfect opportunity to establish new brand pillars demonstrating continued commitment to supporting the dream of home ownership. The pillars, he said, include being trusted advisors, product innovation and leadership, ease of process and community investment.
Scott Dostal is head of the local NewRez office at 19269 Coastal Highway in Rehoboth Beach, next to Fins.
“The rebrand to NewRez is a very exciting opportunity for us,” said Dostal. “Even though our name has changed, we want our clients to know that we are still focused on providing outstanding customer service and exceptional knowledge of our products. NewRez will also continue to offer a wide array of unique financing options at great rates to our borrowers.”