New visual brand reintroduces Brandywine Counseling
Brandywine Counseling and Community Services announced the launch of a new visual brand identity as part of its ongoing evolution as a trusted provider of rehabilitation, mental health and integrated treatment services in Delaware.
The updated, refreshed logo is a modern take on the core values on which BCCS was founded. The imagery symbolizes trust, reliability, guidance, direction, strength and determination. The new brand identity was created by strategic communications company GillespieHall in close collaboration with the BCCS leadership team.
“The BCCS lighthouse theme alongside the anchor tagline ‘Change is Good’ is a tribute to our previous 38 years,” said CEO Dr. Lynn Morrison.
“Our professional reputation has grown dramatically since we opened our first location in 1984,” said Morrison. “We have served more than 250,000 clients, and now have four locations and an extensive mobile health outreach program across the state. BCCS is a leader in prevention and treatment services in Delaware, and we wanted to reintroduce who we are and what we do to the influx of new Delaware residents as well as the established client communities we serve. Our new look is not about aesthetics; it communicates our growth and affirms our ceaseless commitment to vulnerable Delawareans who need our help.”
The new visual brand identity includes: A lighthouse design representing protection, comfort and surviving life’s many storms; an iconic wave depicting that life’s challenges never cease, they keep coming like a wave; a fresh, green color palette signifying renewal, rebirth and hope; and typography that is modern and bold, communicating strength and accessibility.
The new visual identity includes renewed website graphics, signage, and updated marketing and educational materials.
“Our new logo is a strengthened visual for our mission to help communities flourish,” said Morrison. “The addition of the wave by the lighthouse helps remind us that, like a wave, life’s challenges are perpetual, and BCCS is a strong beacon of hope. As we face the changing landscapes of addiction and mental health issues in Delaware, with increased demand for our services, we continue to be dedicated to leading our communities through those changes.”
BCCS is a welcoming and innovative organization that contributes to stronger communities. Its providers enhance quality of life by creatively providing education, prevention, early intervention, treatment and justice-involved services. It is with integrity that BCCS promotes hope and empowerment to persons and families touched by mental illness, substance use, HIV and multiple occurring diagnosis, and their related challenges.
