In just a few short months, concerts at Paul Cullen’s The Room at Cedar Grove in Lewes have become hot-ticket items; the events regularly sell out. What’s more, reservations for Cullen’s weekend brunches are recommended.
To give frequent customers an advantage, Cullen is offering membership to his All Access VIP Club.
The musician-chef is offering perks that cover the spectrum of his services, from in-home dining experiences to dinner/concerts featuring internationally known performers, including Robert Randolph and the Levin Brothers.
“We are overwhelmed by the response to our concerts and other events,” said Cullen, founder of Paul’s Cullen-ary Company. “We have loyal customers who’ve been with us for years, and we want to reward them with early access to tickets and discounts.”
Cullen, a former bass player for the rock band Bad Company, built his business on private in-home dinners featuring Italian cuisine, paired wine selections and an intimate after-dinner concert.
The addition of The Room at Cedar Grove, which has a commercial kitchen and event space, allowed him to add more proprietary products. (He already has a wine label.)
Concerts have featured a variety of music styles, including jazz and opera. “We have no intention of being a one-note venue,” Cullen said. “We’re considering comedians, storytellers and other live performers.”
With friend Jim Rivette, Cullen founded Paul Kares, a nonprofit that benefits aspiring musicians and hospitality professionals.
Priced at $29.99 per month, the club membership includes:
• Exclusive 48-hour ticket presale for concerts prior to public access
• Monthly email bulletin with concert updates and member-only events
• VIP lanyard
• 10% discount on food and beverages at brunch and all items in Paul’s Kitchen-Italian Market
• Book an in-home dining experience for 12 or more guests, receive two additional attendee passes
• Annual bottle of Paul’s wine
• Annual membership party
• The services of a dedicated club concierge, Anna Burkholder, email@example.com.
This year, the All Access VIP Club is limited to 100 members. For information, visit paulcullen.rocks.
To view a complete schedule of upcoming events, visit paulcullen.rocks. For additional information, call 302-228-9775 or email firstname.lastname@example.org.