WRDE Coast TV unveils refreshed brand identity as CoastTV
WRDE Coast TV announced a significant milestone in its broadcasting journey as it unveils a refreshed brand identity, CoastTV.
The strategic shift represents CoastTV’s commitment to delivering high-quality local news and weather with a new emphasis on vibrancy and community engagement.
The CoastTV team believes news should not only inform, but also entertain and engage the audience. Building upon its reputation as a reliable source of accurate and unbiased reporting, the team is excited to introduce a fresh wave of energy that will captivate viewers like never before. Through hyper-local content, CoastTV aims to forge deeper connections with the communities it serves and to provide a unique perspective on coastal living.
"Our objective at CoastTV is to bring a fresh and modern look to our viewers on Delmarva," said Bill Vernon, CoastTV station manager. "Through our hyper-focused approach, we strive to live up to the motto of our late founder, Thomas H. Draper, who believed it was our moral obligation to serve Delmarva. We are excited to enhance our commitment to the coastal communities we cherish. This evolution marks an exciting chapter for CoastTV as we embrace the personality and lifestyle of coastal living. We look forward to bringing viewers a refreshed and vibrant television experience that celebrates the uniqueness of our coastal communities.”
"We are excited about the future of CoastTV," said Robert Wilkinson, CoastTV promotions manager. "By emphasizing the 'Coast' aspect of our name, we aim to create an engaging, fun-filled experience that deeply resonates with our viewers. Our goal remains to deliver high-quality content that combines journalistic excellence with a touch of joy and vibrancy."
CoastTV team members look forward to continuing the mission of delivering outstanding local news and entertaining programming to their valued viewers.
