WSFS Bank taps history in campaign ‘We Stand For Service’

In celebration of its mission, We Stand For Service, and its roots as the oldest and largest locally managed community bank in the Delaware Valley, WSFS Bank recently launched a new brand campaign demonstrating all that the bank stands for as it serves customers and local communities. The new campaign, comprising television spots, radio, print and outdoor advertising, will familiarize residents of the entire Delaware Valley with the dreams WSFS has helped its customers achieve, from buying a new home, to starting and growing a business, and planning for a prosperous financial future with customized investment solutions.

“For almost 200 years, WSFS has stood for what’s possible. Our commitment to serving our customers and being there every step of the way to achieve their dreams has helped them and their families to prosper,” said Justin Dunn, WSFS senior vice president and chief marketing officer. “As WSFS Bank continues to grow and invest, we have a unique opportunity to deploy our financial strength, our services and solutions to serve even more customers and business owners in the broader Philadelphia-Camden-Wilmington metropolitan area. We look forward to serving these markets upon our combination with Beneficial Bank next year and familiarizing customers with WSFS’ unique approach to service-oriented banking, our full suite of financial solutions and local decision making.”

The campaign’s first television spot is already broadcasting on local networks and cable television. Titled “Shedding Light for Nearly 200 Years,” the 30-second TV spot introduces the bank’s official and unofficial name: “We’re WSFS Bank, but our friends call us ‘Wiss Fiss.’” Two radio spots - 30 seconds and 60 seconds - are also in rotation on four local stations.

To experience other samples of the campaign, go to www.facebook.com/wsfsbank.