2017 Coastal Delaware Restaurant Week Marketing Results
2017 Coastal Delaware Restaurant Week Recap
Print Marketing
12 weeks of 2x4 ads in Cape Gazette (Tuesday and Friday)
7 Full Pages in the Cape Gazette
5 Full Pages in the Coastal Point
4 Full Pages in the Beach Paper
12 weeks of 2x4 ads in Cape Gazette (Tuesday and Friday)
CapeGazette.com Marketing
29,979 pageviews
Coastal Delaware Restaurant Week Feature Video
Facebook Page
Total Post Reach = 163,923
Facebook Video = 2,700 views, 833 minutes watched
CDRW.com Traffic
9,000 Unique Users
14,000 Sessions
35,000 Pageviews
MailChimp
641 Verified subscribers
63% Campaign open rate
Radio Advertising
60 Seconds spots on the Rehoboth Foodie program 7 weeks leading up to the event
30 Second spots on 105.9 the 3 weeks prior to the event
30 Second sports on Eagle 97 the 3 weeks prior to the event
Mentions daily on NPR
Check Presentation Release
$3000 donated to Meals on Wheels Lewes/Rehoboth
Check presentation - Click to view story
Survey Results
Let us know if you have any feedback for us as well. The surveys indicated that the consumers would welcome events other times of the year and it seems the restaurants are open to us helping them market events for them throughout the year as well so I'm sure we will start throwing some ideas around about other events we can do under the CDRW umbrella.
RehobothFoodie.com
Repeated appearances, shares and display advertising on RehobothFoodie.com and the RehobothFoodie.com Facebook page.
Earned Media:
Delmarva Now - Click to view story
Delaware Business Now - Click to view story
