Dogfish Head unveils multi-sensory Hoppy Variety Pack

Dogfish Head Craft Brewery has introduced its new Hoppy Variety Pack. Forget about roses … it’s time to stop and smell the hops. Hitting shelves nationwide now, this variety 12pk/12oz cans features four hop-forward beers, including the new Blue Hen Pilsner. It offers drinkers a unique, multi-sensory experience with a special, hop-scented element made using real hop oils on the front of each box.

“It’s a reminder that’s life’s too short to drink boring beer,” said Sam Calagione, Dogfish Head brewer and founder. “So, grab a Hoppy Variety Pack and share it with your best beer-loving pals. After all, the tastiest beers are those enjoyed alongside friends and family.”

Created with hop lovers in mind, the Hoppy Variety Pack includes three fan-favorite off-centered ales – 60 Minute IPA, Slightly Mighty and 90 Minute IPA – and a Delaware-centric variety pack exclusive, Blue Hen Pilsner. Every Hoppy Variety Pack contains three 12-oz. cans of each beer.

“Our Hoppy Variety Pack is overflowing with a diverse and delicious lineup of off-centered goodness,” said Calagione. “All the beers within it hold a special place in my heart, but I am most excited about finally unveiling Blue Hen Pilsner to drinkers from coast to coast.”

Dogfish Head first released Blue Hen Pilsner in 4pk/16oz cans from its Rehoboth Beach brewpub, Brewings & Eats, in April of this year. After selling out of its inventory almost immediately, the brewery decided to expand production and release the beer nationally.

Calagione said, “Blue Hen Pilsner has been a huge hit, but for us, it’s more than just a crisp and tasty, super-sessionable brew. Blue Hen Pilsner is a liquid love letter to the agricultural awesomeness of our home state, allowing us to share a piece of our beloved Delaware roots with folks everywhere.”

For more information, go to dogfish.com.