Dewey Goes Pink raises $333,000

November 14, 2023

Dewey Goes Pink, held Oct. 8, raised a record-breaking $333,047 for the Delaware Breast Cancer Coalition. This annual event, loved and anticipated by the community in Dewey Beach and beyond, has raised more than $1.5 million in its 12 years.

It’s amazing to see what a loyal following Dewey Goes Pink has drawn over the years and to reunite with many who come out to The Starboard in unity on this one day, to support and honor their loved ones. Many heartfelt thanks to The Starboard crew, Team Julia and all of the teams that came out in their many shades of pink to support DBCC’s mission. 

This year’s event brought out 4,400 total participants. In addition to the race, an online silent auction was held, allowing more people to support the event even if they couldn’t attend in person. 

Every year, the charged atmosphere of this event brings people together, sharing their personal connections with breast cancer and driving everyone to fight breast cancer together. As DBCC’s Director of Survivorship, Connie Holdridge, notes, “Dewey Goes Pink brings out the best in people.” 

Special thanks to Steve “Monty” Montgomery of The Starboard and Adam Howard of The Body Shop Fitness Center for putting together this incredible event year after year. The dedication and hard work does not go unnoticed.

In addition to all of the exciting Dewey Goes Pink activities, Monty’s daughter, Savannah, is working on a charity project of her own. Her senior high school project, We Smile Waves of Pink, provides a family who has gone through the challenges of breast cancer with a vacation. Learn more at

Next year’s Dewey Goes Pink event is scheduled for Saturday, Oct. 5, 2024. Registration will open at midnight, Thursday, Aug. 1, 2024. 

The Delaware Breast Cancer Coalition is a 501(c)(3) organization offering statewide programs and services. Our mission is to empower its community by raising awareness of breast health issues and increasing access to care through outreach, education and support services to facilitate early detection and treatment of breast cancer.

Our vision is to create a caring community where barriers to breast cancer screenings are removed and all persons at risk served by DBCC have access to quality care and treatment. We will ensure each individual diagnosed receives resources to become a thriving survivor, armed with the knowledge and support needed to conquer this disease.

Headquartered in Wilmington with offices in Kent and Sussex counties, DBCC’s programs reach diverse communities to deliver messages that address their unique concerns about breast cancer and early detection. Recognizing the barriers of language, culture and economics, we train community advocates through the Peer Mentor Program, as well as work to help educate and encourage women and men to take responsibility for their health through breast health presentations and community health fairs. In addition, our coalition helps those with low incomes and those with little or no insurance receive free or reduced-cost care.  

For more information about the Delaware Breast Cancer Coalition, go to debreastcancer.orgTo learn more about Dewey Goes Pink and how it impacts DBCC’s mission, go to view all of the official photos and videos from this year’s event, go to

Francesca Vogel is the CEO of Delaware Breast Cancer Coalition Inc. 


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