Alex and Ani opens at Tanger Outlets Seaside

The Rehoboth Beach-Dewey Beach Chamber of Commerce along with Tanger Factory Outlet Centers Inc. has announced the opening of another brand-name outlet store in Rehoboth Beach. Alex and Ani Outlet is now open in a new 2,100-square-foot store at the Tanger Outlet Center in Rehoboth Beach, at the Seaside location. The chamber helped Alex and Ani celebrate this occasion with a ribbon-cutting ceremony held July 17.

Famous for their signature expandable bangle bracelets customized with a single charm, Alex and Ani is an eco-conscious jewelry and accessories company, passionate about the well-being of the planet, the community and each person’s individual path.

“We are delighted that the Alex and Ani Outlet has joined our merchandise mix,” said Amy Norgate, general manager of the Tanger Outlet Center in Rehoboth Beach. “This Alex and Ani store is the first outlet store for Alex and Ani, and the first Alex and Ani store in Delaware. We know our customers will love shopping directly with this beautiful store whose products symbolize empowerment, enlightenment and positive energy.”

Named Ernst & Young’s New England Entrepreneur of the Year and SBA RI Small Business Person of the Year in 2012, Alex and Ani’s founder, Creative Director and CEO Carolyn Rafaelian is a force of positive energy building a company with a conscience. A guiding light and perpetual inspiration, Rafaelian has grown a company that she refers to as a way of life.

Ancients referred to this precious energy as “chi” and “prana,” whereas modern science refers to it as vital force. It is the natural energy that supports life.

Each Alex and Ani product is infused with positive energy in three important ways. First, the products themselves are manufactured (and infused) with positive intention in carefully selected American factories. Second, the symbols featured in their designs carry their own energy and are accompanied by thoughtfully crafted and meticulously researched meaning. Last, each design is positively intended to empower the wearer and reflect the unique qualities of the individual.

Some pieces carry sentimental meaning; others are talismans of protection, power or intention. The beauty of each collection is that the customer is the designer. Mixing symbolic pieces with one's own alchemy makes Alex and Ani completely and uniquely individual.

For more information on Tanger Outlet Centers, call 1-800-4TANGER or go to www.tangeroutlet.com.