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Greenman opening second location in Peddlers Village

Owners looking to bring vegetable-forward menu to growing demand west of Route 1
May 13, 2020

Story Location:
Greenman
33247 Fairfield Road
Lewes  Delaware  19958
United States

A few months ago, when Greenman Juice Bar and Bistro owners Jeremy Brockway and Rachel Bullock-Brockway signed a lease for a second location in Peddlers Village, the drive-thru window was a neat feature, one they would probably phase in slowly.

Now, in a world of contactless food delivery for the foreseeable future, that drive-thru window is an exciting part of their new restaurant off Route 24.

“It will be interesting to see what we do with this window,” said Rachel of the couple’s initial reaction. “It’s a bit serendipitous.”

It’s a bit of weird timing, said Jeremy.

Recognized as one of the Cape Region’s original vegetable-forward eateries and juice bars, Greenman opened on the ocean block of Wilmington Avenue in downtown Rehoboth Beach 13 years ago. When friends and family were told about the plan, the couple were told not to quit their other jobs, said Rachel.

“And we didn’t for a long time,” said Jeremy.

More than a decade later, as appetites have migrated toward more health-conscious eating, business has been good, said Jeremy. “It’s flattering,” he said.

The couple said they had been exploring the idea of opening a second location for years, but were waiting for a good space. As prime a location as the Rehoboth restaurant is, there are some limitations in space, said Rachel, listing off customer seating and food storage.

When the former Dorman’s Donut shop became available, the couple, who live with their two children in close proximity, said the space was what they have been looking for. It’s a good spot between Milton, Millsboro and the beaches, said Jeremy.

“We’d hear all the time from people about how they want our food, but don’t want to drive into Rehoboth during the summer,” said Jeremy. “We understand, because we’ve been doing it every day during the summer for the past 13 years. This is an underserved area that’s continuing to grow.”

Rachel said the menu for the new restaurant will have many of the same Greenman classics customers have come to love – the Eco-Chic sandwich, french toast, smoothies and juice.

“It will definitely be recognizable as a Greenman menu,” said Rachel.

The couple is also exploring how to take advantage of a location that continues to add houses and fill them with families and retirees from suburban areas who want healthy, to-go food options for dinner. Rachel said the sourdough bread she’s been making has been received well, and since they’ll have more space, that can be incorporated as part of the plan.

“Now, more than ever, people are looking for their food to have a short supply chain,” said Rachel. “People are looking for homemade, fresh, locally sourced food.”

With many unknowns right now, Jeremy and Rachel said the plan is to open as close to Memorial Day as possible. 

“We plan on being in the area for the long term,” said Jeremy. “If it’s a couple weeks later, it won’t be that big of a deal.”

They said the hours are also yet to be determined, but the plan is to try and capture people going into and coming home from work. For information on when Greenman’s new location will open, go to www.greenmanjuicebar.com or its Facebook page.

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