The Lewes Historical Society, dedicated to preserving, interpreting and promoting the cultural heritage of Lewes, is ready to unveil its reimagined brand identity, Historic Lewes.

In partnership with Idea Lab Digital, this transformation marks the start of a phased rollout that includes a new digital platform and visual identity aimed at expanding the society’s outreach and engagement.

The new brand themes, Navigate. Discover. Experience, capture the essence of Lewes’ maritime legacy, cultural richness and historical significance. With guidance from ILD’s Creative Cure process, the refreshed identity includes a modernized logo that integrates elements of 18th-century maritime symbols, such as an anchor depicting the “L” and “H” of Historic Lewes. The use of navy blue and gold reinforces the deep connection to Lewes’s seafaring past.

Jay Winkler, chief creative officer of ILD and Cape Henlopen High School alumnus (’89), said, “Our team drew inspiration from the region’s maritime history. The new logo symbolizes the enduring relationship between Lewes and the sea.”

The society’s rebranding extends beyond visuals, introducing three distinct sub-brands to enhance visitor interaction: Discover - Lewes History Museum, offering rich exhibits and educational opportunities; Experience - Historic Lewes Town, an immersive experience at the historic campus, including the Ryves Holt House; and Navigate - Historic Lewes Seaport, focusing on Lewes’s maritime heritage.

The society’s newly relaunched website, historiclewes.org, also delivers an improved user experience with streamlined navigation, interactive resources, and updated information on events and programs. The digital platform makes it easier than ever for visitors, supporters and volunteers to connect with the society’s mission and engage with its offerings.

For more information and to explore the new website, visit historiclewes.org.