Just in time for the July 4 weekend, the new Dolle’s Candyland location on Rehoboth Avenue has gotten a new sign.

Made by Milton-based Rogers Sign Company and installed June 30, the new sign isn’t as big as the old Dolle’s sign and the location isn’t as prominent, but its lettering is still that famous, eye-catching orange and it features at least one improvement.

“It’s got LED lights in it,” said Dolle’s Candyland owner Tom Ibach. “It should look cool at night.”

After nearly 100 years on the corner of Rehoboth Avenue and the Boardwalk, the iconic caramel popcorn and salt water taffy maker announced it would be moving locations this past winter. The new location, between Thrasher’s French Fries and Louie’s Pizza, is about 100 feet to the west on Rehoboth Avenue, in what used to be Ibach’s Candy by the Sea, which Ibach also owns.

As it’s done for the past six decades, the old Dolle’s sign, made of plywood and beginning to show its age, continues to tower above the Boardwalk. Ibach has said in the past that the sign will be removed sometime after the summer season. 

Ibach said he’s happy the new sign is up. He said locals are aware of the location change, but visitors weren’t.

“I’d walk by wearing my Dolle’s shirt and people thought we had closed,” said Ibach. “This new sign should help with that.”