Russo by the Sea brings authentic Italian imports to Rehoboth

Russo by the Sea opened its doors June 9 in the Tanger Outlets Seaside Plaza in Rehoboth Beach. The Italian market offers a selection of imported Italian goods, specialty items and grab-and-go options to the local community and visiting beachgoers.

The idea for the market started when owner Douglas Endlich moved from Pennsylvania to nearby Frankford a few years ago. With years of experience in managing sales for the main hub, Russo’s Gourmet Foods and Market in Wyomissing, Pa., Endlich saw a lack of options for authentic Italian imports in the area. He decided to take matters into his own hands. After receiving the keys to the location in mid-March, the space underwent a full renovation. About three months later, Russo by the Sea officially opened to the public. 

With most of the inventory imported straight from Italy, the market features hoagies, paninis, artisan paninis, pizza, hot sandwiches, artisan sandwiches, Italian sodas, desserts, gelato, chips, cured meats, pasta and much more. Customer feedback plays a key role in shaping the store’s offerings, and the market prides itself on being accommodating for individuals’ requests. 

“Ninety-eight percent of the products that we offer are imported,” Endlich said. “A lot of potato chips are now coming over from Italy. The gelato is coming from Italy. There are a lot of Italian-imported sodas, and cooler desserts are coming as well.”

Since opening, the response from the community has been overwhelmingly positive. A planned soft opening quickly turned into a full-scale launch, with lines out the door and customers eager to shop. 

“Everyone has been very receptive and very welcoming,” Endlich said. “I couldn’t have asked for anything more from opening day.”

There are hopes to expand in the future. Endlich expressed the desire to offer numerous more imported goods in the future. For now, Russo by the Sea remains focused on offering high-quality imports, personalized service and a taste of Italy for the community. 

Russo by the Sea is open daily from 10 a.m. to 8 p.m. at 36508 Seaside Outlet Drive, Rehoboth Beach. 

To learn more, find Russo by the Sea on Facebook.