Sugar Factory American Brasserie, America’s favorite eatery and celebrity hotspot, is bringing its high-energy atmosphere to Dover.

The family-friendly celebration destination will open Thursday, Jan. 28, at Dover Downs Hotel & Casino. Known for its over-the-top sweets and treats, the world-famous restaurant promises a memorable experience for kids, adults and everyone in between.

“With more than a decade serving up decadent sweets and treats around the world, we are so excited to bring our sweet oasis to Dover,” said owner Charissa Davidovici. 

Located on the east end of the hotel property, Sugar Factory is a perfect destination for families, celebrations, bachelorette and birthday parties, or simply a fun day out. The 7,000-square-foot restaurant will feature a 250-seat, elaborately decorated dining room where guests can pose for instagrammable photos in front of several colorful flower walls and neon signs. The connecting 1,060-square-foot retail store will feature Sugar Factory’s signature floor-to-ceiling candy wall with more than 500 types of sweet treats to choose from.

“This is going to be an action-packed spot, located just off our main gaming floor and right in the heart of all the casino action,” said Tony Rohrer, Dover Downs vice president and general manager. 

Offering breakfast, brunch, lunch and dinner, Sugar Factory’s menu features colorful, social media-friendly dishes, burgers, pizzas, pastas and salads, as well as its signature 64-oz. milkshakes.

Popular menu items include the Rainbow Sliders – classic sliders served on colorful rainbow buns with American cheese, pickles, crispy onions and Sugar Factory’s signature sauce; and its Fettuccine Alfredo made with fresh garlic, butter, cream, and parmesan cheese. For dessert, guests can dine on Sugar Factory’s Insane Milkshakes, which are lavishly decorated and served in a chocolate-dipped mug. Favorites include the Tye Dye Milkshake, Cookie Monster Make A Wish Milkshake and Bacon Cheeseburger Milkshake. Sugar Factory’s most legendary dessert is the sensational King Kong Sundae, which serves up to 12 people and features 24 scoops of ice cream covered with sprinkles, gummy bears, caramel, hot fudge and giant whirly pops.

The restaurant’s Carousel Bar area will be lit with decorative carousel-themed lights bulbs and feature 42 seats. It will offer full menu service complete with Sugar Factory’s signature 64-oz., alcohol-infused smoking candy goblet libations.

Located at 1131 N. Dupont Highway, Dover, Sugar Factory will be open from 8 a.m. to 11 p.m., Sunday to Thursday, and 8 a.m. to 1 a.m., Friday and Saturday.

To make reservations, call 302-857-3252 or go to doverdowns.com/sugar-factory.