Citizens Bank Mobile Banking apps receive top ranking

Citizens Bank’s Mobile Banking apps for iPhone and Android have been named Best Integrated Apps in the industry by Javelin Strategy & Research following its review of customer ratings in the Apple App Store and in Google Play. Citizens Bank’s average customer rating of 4.25 out of 5 stars was the best in the industry, tied only by USAA, Javelin reported recently.

Earlier this year, Citizens Bank added new features to its Mobile Banking app for iPhone users and introduced a similarly fully featured app for Android users. The new features and the increasing popularity of the Android platform together have driven a significant increase in customer activity; from October 2011 to October 2012, Citizens Bank’s Mobile Banking apps have seen use by the bank’s active mobile customers grow by more than 130 percent.

“We are honored to receive this recognition following our recent enhancements to Mobile Banking for iPhone and our launch of the Citizens Bank app for Android,” said Michael Cleary, executive vice president and head of Consumer Banking Distribution for RBS Citizens Financial Group. “This finding is especially gratifying because it is based directly on what our customers are saying in their own reviews. Increasingly, our customers turn to their mobile devices to do their banking, and we are committed to continuing this level of investment to ensure we will continue to meet the needs of our customers.”

Citizens Bank customers interested in its Mobile Banking app for iPhone can find it in the App Store. Customers interested in the Mobile Banking app for Android can find it in Google Play.

Javelin Strategy & Research’s 2012 Mobile Banking Financial Institution Scorecard benchmarks the mobile banking service offerings of the 25 largest U.S. banks by deposit. Javelin’s independent research provides strategic insights into customer transactions, increasing sustainable profits for financial institutions, government, payments companies, merchants and other technology providers.

In addition to ranking mobile apps across the industry in its research, Javelin’s report noted that mobile banking is now used by 33 percent of mobile consumers, up from 24 percent in 2011.

For more information about Citizens Bank, go to citizensbank.com or call the bank’s 24/7 customer service center at 1-800-922-9999. The bank also is active on Facebook and Twitter.