Elite Lifestyle Initiatives brings the gym to your living room

Eli Lynn looks to expand training business
June 20, 2019

Elite Lifestyle Initiatives, a new workout option in Sussex County, brings the gym right to the living room. Eli Lynn launched a new startup business in June. Instead of clients driving to the gym, Lynn will come to clients’ homes for personal training.

“Pretty much I go house to house. I bring all the equipment with me, and then I just train people directly at their house,” said Lynn. This method takes away all of the concerns some people have about going to a gym where others are around them.

“Down here, like all of the traffic going in and out, especially Route 1, it’s more convenient for me to go to them, train them, and then they don’t have to worry about going here or going there,” Lynn said.

Traffic is a major reason some people don’t enjoy going to the gym, he said. Working as a personal trainer in New York, he noticed people were highly negative about the time it took just to get to the gym. That’s when he got the idea of bringing the gym to the client. He tested the idea out on his friends in college and learned through trial and error.
Lynn says his target audience is between the ages of 13 and 65.

“If you have a 13- or 14-year-old kid who’s trying to get to the next level like college,” Lynn said, “I can come here and put him through a few drills to get him ready. Or if you’re someone who’s like 64 and just trying to get some exercise going, I can do that, too.” Lynn made a point of saying that even though 13 to 65 is the age range he targets, he is willing to work with people outside that range.

He offers four plans: Bronze, Silver, Gold and Best Deal, but it is only for Gold and Best Deal that Lynn comes to your house. The Gold plan is $500 for eight in-home sessions spanning three weeks. Best Deal costs $700, and comes with 12 in-home sessions, also spanning three weeks.

Lynn said he wants his plan to be cheaper than joining a gym, plus he offers the convenience of training in the client’s home. Lynn says a goal is to have his own facility within five years where he can have the building split into two completely different climates: one extremely hot, the other extremely cold.

“Right now I’m just focusing on myself, because when you first start up, you don’t have that much capital, so I’m just trying to do as much as I can by myself. But if I get too big, then I will try to hire some people, but until then I’d rather just work eight or nine hours a day,” Lynn said.
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